EXCLUSIVE | Priority 1 Rewards
With the swipe of your card or key tag, you will earn 10% of all qualified customer-pay purchases (parts & service, accessories, or maintenance) in points. Members visiting the service department and taking advantage of factory-included maintenance or warranty repairs will receive $25 in points with each service visit. Points are redeemable toward the purchase or lease of your next new or pre-owned vehicle from any Priority 1 Automotive Group location.
Each point earned equals $1 in future discounts and you may redeem up to $2,000 in points per vehicle purchase. Earned points expire 42 months from the date they are earned and are in addition to most manufacturer rebates, incentives and discounts.
10% of every dollar you spend in parts, service, accessories and maintenance
CUSTOMER APPRECIATION BONUS
$100 in preloaded points
$50 in automatic points at your first service visit
FACTORY MAINTENANCE & WARRANTY POINTS
$25 in points with every factory-included service or warranty repair
FRIENDS & FAMILY REFERRAL BONUS
$100 in points for each person you refer who purchases a vehicle